The grocery store can be one of the biggest hurdles to staying consistent along your path to healing your relationship with food. The grocery store bombards us with messages about how great we will feel and how much fun we will have when we down those sodas or eat those cookies. The truth is (aside from these items barely even qualify as FOOD) that the grocery store is a major feat to be conquered when embarking on a wellness journey.
I have put together a survival guide with five tactics to help you remain focused, to not give in to your Deal Maker and to create an opportunity for the grocery store to be a place where you can grow your Inner Strength! If you are not familiar with the concept of the Deal Maker—it’s that part of yourself that attempts to sabotage your progress. The Deal Maker is always try to make a deal to keep you stuck because it is very fearful of change. One of places the Deal Maker loves to show up and cause trouble is the grocery store! Your Inner Strength is the part of yourself that you are working to build, to grow and to continue to empower.
What are some of the most common examples your Deal Maker uses at the grocery store? Here’s a few examples:
“You will only eat just one—every once in a while”
“You have a hard week coming up, you DESERVE a treat”
“So-and-so really would enjoy this______________, you can get it for them”
“Just this once…”
Any of these sound familiar? The grocery store is hands down the most difficult element to wrangle because the food industry pays good money for product placement, advertising, graphic design and they appeal directly to the part of you that takes over with Deal Maker based thoughts.
Here are some tried and true tactics to tackle grocery shopping like a champ!
1. Never ever ever go to the grocery store when you are hungry.
I think this strategy speaks for itself, but I will elaborate a bit. When you enter the grocery store hungry you are way more likely to give into Deal Maker thoughts, to over spend and to purchase foods that you do not have on your list. To ensure success at the grocery store be sure to have a snack before hand to avoid any excessive hunger.
2. Pre-plan what you will eat for the week and create a specific, detailed list for your shopping trip.
I know you most likely always have list when you go shopping—so that is not the main challenge! It is sticking to your list that takes effort when you are confronted with all the choices at the store. When you are armed with your list and have specific ingredients for specific meals, you create a better chance of actually sticking to your list.
3. Practice visualization before you step foot in the store.
This is a such a helpful practice, it is also referred to as “cognitive rehearsal” and has been shown to help stick to your choices because you have practiced what you will do mentally or essentially “rehearsed” it before shopping.
Here’s how you do it: first, plan what you will need for your meals and write out your list, be as specific as possible. Then close your eyes, take a couple of deep breaths and visualize yourself at the grocery store with your empty cart. Picture yourself only placing the items on your list into your cart. Picture yourself passing by any “tempting” foods that you do not want to buy, notice how it feels to pass those by… Picture yourself in the check-out line, only purchasing the items on your list, notice how that feels. Picture yourself at home putting away the groceries—only the one’s from your list, notice how that feels. Take another deep breath and go to the store. Once you arrive at the store, if possible, practice the exercise again. This is a super effective tool to as it engages mindset and your emotional world. By practicing mentally first, you get to feel the positive feelings of sticking to your list and how empowering it is to feel in control of your choices.
4. Shop the perimeter of the store.
The interior of the store is often where all of the packaged, processed, devoid of nutrients foods live. When you shop the perimeter, you are shopping for perishable foods which are fresh and therefore offer more nutrients. If you don’t come into contact with certain foods you are less likely to circumvent your plans and your grocery list. If you do have to go into the interior for some particular product, practice your visualization exercise first!
5. Use technology to your advantage!
Nowadays there are so many helpful advances to grocery shopping, from Instacart to free delivery to curbside pickup, these options are super helpful and convenient! If you avoid having to even step foot into the store you avoid the possibility of being tempted by any triggering foods. I personally have enjoyed having groceries delivered. I have found that this not only forces me to have a plan, it also helps me save money on temptations at the store in the form of “sales” or other foods that look tasty but really I just don’t need.
I hope these strategies make your grocery-shopping and decision-making process related to food a little more simple. What strategy on the list will you try? Let me know! I’d love to hear if these are helpful for you!